Jul 24, 2024  
2010-2011 Undergraduate Catalog 
2010-2011 Undergraduate Catalog [Archived Catalog]

MKT 250 - Marketing Principles

2010-2011 Catalog Year

An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.

PREREQ: ECO 101 OR 120 and minimum second semester freshman standing.
OFFERED: Fall, Spring, Summer