Integrated and Social Media, Advanced Certificate (post-baccalaureate)

Program Contact

Serenity Sutherland, Program Coordinator
7 Lanigan Hall
315-312-2280
serenitysutherland@oswego.edu

The Integrated and Social Media program is in the Communication Studies, which is one of five departments in the School of Communication, Media and the Arts. Visit the program admissions page to apply.

Program Description

This program equips students with the knowledge to develop social media strategy for a variety of social media platforms, as well as prepare students to employ current social media monitoring software and the integration of digital marketing.

Graduate Certificate: Integrated and Social Media (15 cr)

A. Core Requirements (9 cr)

COM 521 - Digital Media Theory and Practice Credit: 3
COM 526 - Social Networks and the Web Credit: 3
Choose one of the following (3 credits)
• COM 525 Technology and Culture Credit: 3
• COM 527 Science, Technology and the Media Credit: 3

B. Elective Requirements (6 cr)

Select from the following options in consultation with your advisor:

ART 509 - Graduate Multimedia Credit: 3
ART 513 - Graduate Digital Illustration Credit: 3-9
CMA 596 - Graduate Global Experience Credit: 3-6
COM 504 - Organizational Leadership and Team Building Credit: 3
COM 505 - Interpersonal Communication in Applied Contexts Credit: 3
COM 506 - Persuasion and Compliance Gaining Credit: 3
COM 508 - Global Media Literacy Credit: 3
COM 500 - Introduction to Strategic Communication Credit: 3
COM 512 - Interpersonal Communication in Health Care Credit: 3
COM 514 - Crisis Communication Credit: 3
COM 520 - Health Campaigns Credit: 3
COM 523 - Integrated Media and Design Credit: 3
COM 524 - Special Projects IM Design Credit: 3
COM 525 - Technology and Culture Credit: 3
COM 526 - Social Networks and the Web Credit: 3
COM 562 - Interpersonal Communication in Organizations Credit: 3
COM 565 - Organizational Communication Graduate Seminar Credit: 3
COM 580 - Ethics and Conflict in Organizations Credit: 3
COM 595 - Strategic Communication Seminar Credit: 1-3
COM 691 - Strategic Communication Graduate Internship Credit: 1-6
HCI 500 - Introduction to Human Computer Interaction Credit: 3
MBA 600 - Healthcare Systems in the U.S. Credit: 3
Other courses, under advisement, that informs a student’s general knowledge of media, technology and communication.