Jul 15, 2020  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog

Strategic Communication, M.A.


Katherine Thweatt, Graduate Director

28B Hewitt Union

315-312-3524

 

Admission Information

Program Information

Communication Studies Department

Strategic Communication (34 cr)


1. Core Requirements (19 cr)


2. Areas of Specialization (15 cr)


Select one are of specialization from A, B, or C.

A. HEALTH COMMUNICATION


This area of concentration is designed to explore messages that influence public and personal health. These topics include patient-provider relationships, health campaigns, medical ethics, and health literacy. This program will teach students how to create and disseminate effective health messages.  Graduates of the program will be prepared to pursue a doctoral degree as well as work in various settings, including local and state health departments, hospitals, public relations firms, biotechnology companies, social service agencies and federal agencies.

B. INTEGRATED MEDIA AND SOCIAL NETWORKS


This area of concentration is designed to examine the current media landscape and provide hands on experience in analyzing and solving the media challenges facing today’s organizatin. Graduates of the program will be able to lead or supervise the creation of media messages within the corporate, public or not-for-profit settings.

C. ORGANIZATIONAL COMMUNICATION


This area of concentration is designed to investigate how various communication functions, message design and flow, and message structure contribute to organizational communication effectiveness. This program will examine how communicating is used as a strategic asset in organizational life. It will allow students to study leadership form a perspective of individual differences and to examine how communication is used to navigate organizational hierarchies. The track will also examine how to enhance communication performance through understanding, leadership, management styles, ethics and training. Graduates of this program will be prepared to pursue a doctoral degree as well as work in various organizational settings at all levels, including human resource departments, training and development, and management.