Apr 18, 2024

2019-2020 Undergraduate Catalog

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2019-2020 Undergraduate Catalog [Archived Catalog]

Broadcasting and Mass Communication/Master of Business Administration BA/MBA Major

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General Information

The Broadcasting and Mass Communication BA/MBA program is a multi-disciplinary program offered jointly by the School of Communications, Media and the Arts and the School of Business. At the conclusion of the program, the student will receive a BA in Broadcasting and Mass Communication, a minor in Business Administration, and a Master of Business Administration.

Additional Information

Students with weak writing or oral communication skills will be required to complete extra coursework in those fields. Students are also encouraged to participate in internships through the Experience-Based Education Office. Students must have completed all undergraduate requirements before starting their MBA program.

Broadcasting and Mass Communication/Master of Business Administration BA/MBA 111-114 cr

A. Core Requirements 45 cr

ACC 201 - Principles of Accounting I Credit: 3
ACC 202 - Principles of Accounting II Credit: 3
BLW 355 - Legal and Regulatory Environment of Business Credit: 3
BRC 108 - Introduction to Mass Media Credit: 3
BRC 300 - Broadcasting and Cable Credit: 3
BRC 319 - Mass Media and the Law Credit: 3
BRC 320 - Programs, Programming and Effects Credit: 3
BRC 321 - Electronic Media Sales and Marketing Credit: 3
COM 100 - Foundations of Communication Credit: 3
COM 210 - Critical Thinking and Public Speaking Credit: 3
FIN 325 - Corporate Finance Credit: 3
MGT 261 - Business Organization Credit: 3
MKT 250 - Marketing Principles Credit: 3
MGT 310 - Operations Management Credit: 3
Select one of the following courses:
BRC 220 - Radio Production Credit: 3
BRC 235 - Introduction to Video Production Credit: 3
NOTE: Business Administration Minor (Option 2) is required.

B. Required Electives 15 cr

Select two courses from the following, under advisement:
COM 215 - Survey of Public Relations Credit: 3
COM 315 - Design and Layout for Media Credit: 3
COM 360 - Persuasion Credit: 3
COM 380 - Communication Ethics Credit: 3
Select three courses from the following, under advisement (6 credits must be at 300/400 level):
BRC 200 - Social History of American Radio and Television Credit: 3 *
BRC 229 - Broadcast News Writing Credit: 3
BRC 328 - Media Copywriting Credit: 3
BRC 329 - Broadcast News Reporting Credit: 4
BRC 350 - Children, Women, and Minorities in the Media Credit: 3 *
*Recommended courses.

C. Required Cognates 15-18 cr

CSC 102 - Business Information Systems and Computing Tools Credit: 3 (or waiver)
ECO 101 - Principles of Microeconomics Credit: 3
ECO 200 - Principles of Macroeconomics Credit: 3
MAT 158 - Introduction to Statistics A Credit: 3
MAT 208 - Mathematical Applications for Business and Management Credit: 3
POL 205 - American Government and Politics Credit: 3

D. Graduate Requirements

Link to Graduate degree requirements.

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