Mar 29, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [Archived Catalog]

COM 506 - Persuasion and Compliance Gaining




This graduate course will provide students with the opportunity to apply classical and contemporary theories and models of persuasion and compliance gaining to the field of Strategic Communication. By studying not only theories and models, but also considering functions and effects of persuasive messages, graduate students will learn how to structure and deliver strategic messages with desirable outcomes. Understanding attitude formation, message construction and processing, as well as other communicative elements that facilitate persuasion, graduate students will be better equipped to navigate the complexities of crafting, sending, interpreting, and analyzing messages that are intended to persuade. The connection between persuasion theory and strategic communication practice will be emphasized.

Prerequisite: Graduate Standing
When Offered: Not on a regular basis.

Credit: 3