COM 511 - Strategic Communication Management and Case Studies

This graduate course will provide students with the opportunity to examine strategic communication management practices and case studies. Students will learn about the ROPE and PESO models and will be required to put these models into practice through the development of a hypothetical campaign proposal as their major culminating project for the semester. The course will also introduce students to the notions of internal and external publics and audiences, ethical considerations in industry, issues management, crisis management, diversity, equity, and inclusion in the field, and will explore various sectors in strategic communication.

Prerequisite: Graduate Standing
When Offered: Not on a regular basis.

Credit: 3