Apr 23, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

Prerequisite: MKT 250 and minimum first semester senior standing.
Offered: Spring
Credit: 3