MKT 375 - Marketing Research

This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems.

Note: The course will include an applied marketing research project.
Prerequisite: MKT 250, MAT 158 and minimum first semester junior standing.
Offered: Fall, Spring
Credit: 3