May 05, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [Archived Catalog]

MKT 370 - Consumer Behavior

This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.

Prerequisite: MKT 250 and minimum first semester junior standing.
Offered: Fall, Spring
Credit: 3