COM 520 - Health Campaigns

Catalog Year: 2019-2020

This course is designed to help health organizations effectively produce and implement a health campaign program. This course focuses on the stages of the health campaign process. To make a health campaign program successful, the following stages will be emphasized: (1) general description of the program, including intended audience, goals, and objectives, (2) market research plan, (3) message and materials development and pretesting plan, (4) materials production, distribution, and promotion plans, (5) outcome evaluation plan. Interpersonal perspective, social (cultural & organizational) contexts, and influences of technologies and media compose the integral perspectives used to develop and implement effective health campaigns.

Prerequisite: Graduate standing
Credit: 3