Apr 16, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [Archived Catalog]

BRC 425 - Media Audiences

2019-2020 Catalog Year:

This course provides an overview of the principles used to design, conduct and interpret audience research. The course will cover topics including audience measurement and ratings, consumer behavior, uses and gratifications, media rituals, interactive audiences and fandom.

Prerequisite: Upper division standing or Instructor permission.
Offered: Not on a regular basis
Credit: 3