Jun 25, 2022  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [Archived Catalog]

MKT 360 - Social Media Marketing


2019-2020 Catalog Year:

This course is designed to familiarize the undergraduate students with current and emerging social media marketing trends, concepts, issues, and applications. In order to develop an understanding of social media marketing, the course participant will have the opportunity to study social media marketing principles, foundations, theories, engagement, planning, monitoring, practices, and applications, and its associated legal, ethical, political, and social implications in the global marketplace.

Prerequisite: MKT 250 and minimum junior standing.
Offered: Not on a regular basis
Credit: 3