Dec 02, 2021  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [Archived Catalog]

BRC 425 - Media Audiences


2018-2019 Catalog Year:

This course provides an overview of the principles used to design, conduct and interpret audience research. The course will cover topics including audience measurement and ratings, consumer behavior, uses and gratifications, media rituals, interactive audiences and fandom.

Prerequisite: Upper division standing or Instructor permission.
Offered: Not on a regular basis
Credit: 3