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2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [Archived Catalog]

MKT 467 - Integrated Marketing Communications

2017-2018 Catalog Year:

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

Prerequisite: MKT 250 and minimum first semester senior standing.
Offered: Fall, Spring
Credit: 3