MKT 390 - Global Marketing

2017-2018 Catalog Year:

This course is designed to provide an exposure to the different cultural, socioeconomic, and legal environments in which international marketing decisions are made. It focuses on the development of relevant skills in planning, implementing, and controlling adaptive marketing strategies with the purpose of entering or expanding in foreign markets.

Prerequisite: MKT 250 and minimum first semester junior standing.
Offered: Fall, Spring
Credit: 3