Apr 25, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [Archived Catalog]

MKT 250 - Marketing Principles

2017-2018 Catalog Year:

An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.

Prerequisite: ECO 101 OR 120 and minimum second semester freshman standing.
Offered: Fall, Spring
Credit: 3