Jan 20, 2022  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [Archived Catalog]

MKT 467 - Integrated Marketing Communications

2016-2017 Catalog Year:

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

Prerequisite: MKT 250 and minimum first semester senior standing.
Offered: Fall, Spring
Credit: 3