Apr 25, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

2016-2017 Catalog Year:

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

Prerequisite: MKT 250 and minimum first semester senior standing.
Offered: Spring
Credit: 3