MKT 360 - Social Media Marketing

2015-2016 Catalog Year

This course is designed to familiarize the undergraduate students with current and emerging social media marketing trends, concepts, issues, and applications. In order to develop an understanding of social media marketing, the course participant will have the opportunity to study social media marketing principles, foundations, theories, engagement, planning, monitoring, practices, and applications, and its associated legal, ethical, political, and social implications in the global marketplace.

Prerequisite: MKT 250 and minimum junior standing.
Offered: Not on a regular basis
credit: 3