Feb 28, 2020  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

2015-2016 Catalog Year

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

Prerequisite: MKT 250 and minimum first semester senior standing.
Offered: Spring
credit: 3