Dec 08, 2019  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [Archived Catalog]

[Add to Portfolio]

MKT 466 - Seminar in Marketing Management


2015-2016 Catalog Year

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

Prerequisite: MKT 250 and minimum first semester senior standing.
Offered: Spring
credit: 3



[Add to Portfolio]