Apr 08, 2020  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [Archived Catalog]

MKT 395 - Seminar in Electronic Marketing

2015-2016 Catalog Year

This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

Prerequisite: MKT 250 and minimum first semester junior standing.
Offered: Fall, Spring, Summer
credit: 3