Aug 12, 2020  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [Archived Catalog]

MKT 375 - Marketing Research

2015-2016 Catalog Year

This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems.

Prerequisite: MKT 250, MAT 158 and minimum first semester junior standing.
Offered: Fall, Spring
NOTE: The course will include an applied marketing research project.
credit: 3