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Apr 19, 2024
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2015-2016 Undergraduate Catalog [Archived Catalog]
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MKT 250 - Marketing Principles 2015-2016 Catalog Year
An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
Prerequisite: ECO 101 OR 120 and minimum second semester freshman standing. Offered: Fall, Spring credit: 3
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