Mar 29, 2024  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog [Archived Catalog]

MBA 514 - Marketing Management


Catalog Year 2012-2013

This course is designed to integrate the concepts of marketing with the other functional areas of business. It will explore the marketing functions and their related decision areas. The course will provide in-depth analysis of marketing techniques and problems through extensive case analysis.

PREREQ: Mba 501, 502, 503 and 504 or permission of department.
credit: 3