Apr 23, 2024  
2012-2013 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  A Message from the President
  Mission and Vision Statement
  SUNY Oswego at a Glance
  Majors/Minors
  Courses
  Colleges, Departments and Programs
  College Standards and Policies
  Curriculum Information
  Academic Support Resources
  Admissions
  Financial Information
  Student Life
  College Officers/Council
  Directory of Faculty and Professional Staff
  Emeritus Faculty
  Correspondence Directory
  General Information
  2012 - 2013 Academic Calendar
  Archived Catalogs
HELP
2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 395 - Seminar in Electronic Marketing

2012-2013 Catalog Year

This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

PREREQ: MKT 250 and minimum first semester junior standing.
credit: 3