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2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [Archived Catalog]

COM 317 - Public Relations Research

2012-2013 Catalog Year

An examination of the nature, formation and communication of attitudes and public opinion in public relations setting. Also included are application of methods for measuring attitudes, opinions, and public relations performances. Sampling, interviewing, and data analysis techniques.

PREREQ: COM 215.
credit: 3