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Mar 29, 2024
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2011-2012 Graduate Catalog [Archived Catalog]
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MBA 514 - Marketing Management Catalog Year 2011-2012
This course is designed to integrate the concepts of marketing with
the other functional areas of business. It will explore the
marketing functions and their related decision areas. The course
will provide in-depth analysis of marketing techniques and problems
through extensive case analysis.
PREREQ: Mba 501, 502, 503 and 504 or permission of department. OFFERED: Spring CREDIT: 3
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