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2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived Catalog]

MKT 467 - Advertising and Promotion

2011-2012 Catalog Year

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

PREREQ: MKT 250 and minimum first semester senior standing.
OFFERED: Fall, Spring
CREDIT: 3