May 20, 2018  
2010-2011 Undergraduate Catalog 
2010-2011 Undergraduate Catalog [Archived Catalog]

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MKT 352 - Distribution Management

2010-2011 Catalog Year

Examination of distribution as a function of the marketing system. Components of distribution are considered, focusing attention on decision making and policy formulation. Topics include: transportation, physical distribution, channel management, and distribution regulation.

PREREQ: MKT 250 and minimum first semester junior standing.
OFFERED: Irregular

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