May 24, 2018  
2010-2011 Undergraduate Catalog 
2010-2011 Undergraduate Catalog [Archived Catalog]

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COM 415 - Case Studies Public Relations

2010-2011 Catalog Year


An in-depth study of public relations theories, techniques and their applications. Students will be required to look at advanced theories and analyze public relations problems, case studies in non-profit organizations and institutions, business and private agencies. 3 Credits
Prerequisite: COM 215 and BRC 108.
When Offered: Fall, Spring


This course is designed to study a clear set of guiding public relations principles accompanied by public relations cases that generally illustrate those principles in a positive light and thus serve as models of effective management and practice. Students will study real-life public relations cases designed to help them develop ability in applying effective, cutting-edge public relations theories, principles, and practices in a wide variety of situations.

PREREQ: COM 215 or instructor permission
OFFERED: Fall, Spring, Summer Sessions

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