Apr 25, 2024  
2009-2010 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  A Message from the President
  Mission and Vision Statement
  SUNY Oswego at a Glance
  Majors/Minors
  Courses
  Colleges, Departments and Programs
  College Standards and Policies
  Curriculum Information
  General Education
  Extended Learning
  Graduate Studies
  Academic Support Resources
  Admissions
  Financial Information
  Student Life
  College Officers/Council
  Directory of Faculty and Professional Staff
  Emeritus Faculty
  Correspondence Directory
  General Information
  2009-2010 Academic Calendar
HELP
2009-2010 Undergraduate Catalog [Archived Catalog]

MKT 467 - Advertising and Promotion

2009-2010 Catalog Year

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

PREREQ: MKT 250 and minimum first semester senior standing.
OFFERED: Fall, Spring
CREDIT: 3