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2009-2010 Undergraduate Catalog 
    
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2009-2010 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

2009-2010 Catalog Year

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

PREREQ: MKT 250 and minimum first semester senior standing.
OFFERED: Spring
CREDIT: 3