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2009-2010 Undergraduate Catalog 
    
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2009-2010 Undergraduate Catalog [Archived Catalog]

MKT 395 - Seminar in Electronic Marketing

2009-2010 Catalog Year

This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

PREREQ: MKT 250 and minimum first semester junior standing.
OFFERED: Fall
CREDIT: 3