MKT 250 - Marketing Principles

2009-2010 Catalog Year

An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.

PREREQ: ECO 101 or 120 and minimum second semester freshman standing.

OFFERED: Fall, Spring, Summer
CREDIT: 3