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2009-2010 Undergraduate Catalog [Archived Catalog]

COM 317 - Public Relations Research

2009-2010 Catalog Year

An examination of the nature, formation and communication of attitudes and public opinion in public relations setting. Also included are application of methods for measuring attitudes, opinions, and public relations performances. Sampling, interviewing, and data analysis techniques.

PREREQ: COM 215 and BRC 108.
OFFERED: Fall, Spring
CREDIT: 3