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2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [Archived Catalog]

BRC 328 - Media Copywriting

3 Credits

A study of the techniques used in writing continuity for today’s media. The student will examine the advertising industry and its impact on the public and should gain a working knowledge of the special requirements of creating specific types of continuity for a special medium.Note: Students will be required to write, edit, and produce copy for a variety of media.
Prerequisite: BRC 220 or 235.
When Offered: Irregular

Catalog Year: 2008-2009