2016-2017 Undergraduate Catalog [Archived Catalog]
Marketing and Management
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Sarfraz Mian, Chair
233 Rich Hall
315-312-2272
www.oswego.edu/mktmgt
Directory of Professors
The BS degrees in Business Administration, Human Resource Management, Marketing, and Management Sciences are offered through the Department of Marketing and Management. The BS in Business Administration is a general business degree, which gives students a background in general management, and the opportunity to focus their studies on a selected concentration. The BS degree programs in Human Resource Management and Marketing provide the student the opportunity to study these disciplines at the advanced level and to gain professional experiences in these fields. The BS in Management Science offers two specializations, Management Information Systems and Management Science/Operations. The department also offers minors in Business Administration and International Business.
The Marketing and Management Department cosponsors this interdisciplinary minor:
Major
Minor
Business
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BUS 296 - Teaching Assistant in the School of Business 2016-2017 Catalog Year:
Students will work with a faculty member in the School of Business to become mentors and coaches for other students. Activities will include developing materials for the class, doing demonstrations in class, leading discussions and review sessions, and working with individual students and teams on projects.
Note: Variable credit 1 to 3. Prerequisite: Minimum of Sophomore standing. Completion of course (or its equivalent) for which the student will be a TA. A minimum CGPA of 2.5. Prior to the start of the semester the student accepted as a TA must get NIH –Protecting Human Research Participants Certification. FERPA training/form. Offered: Fall, Spring
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BUS 396 - Teaching Assistant in the School of Business 2016-2017 Catalog Year:
Students will work with a faculty member in the School of Business to become mentors and coaches for other students. Activities will include developing materials for the class, doing demonstrations in class, leading discussions and review sessions, and working with individual students and teams on projects.
Note: Completion of course (or its equivalent) for which the student will be a TA. A minimum CGPA of 2.5. Prior to the start of the semester the student accepted as a TA must get NIH –Protecting Human Research Participants Certification. May be taken for 1 to 3 credits with a maximum of 9 total credits earned. Prerequisite: Minimum junior standing and Department permission required. Offered: Not on a regular basis.
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BUS 498 - Management Internship 2016-2017 Catalog Year:
Practical experience in a job situation which is designed to meet specific learning objectives. Internship proposals must provide for field supervision and evaluation. Available for 0 to 12 hours.
Prerequisite: Permission of the department and a minimum GPA of 2.75. Offered: Fall, Spring, Summer
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BUS 499 - Independent Study 2016-2017 Catalog Year:
Individual readings and research projects under the direct supervision of a member of the Business Administration staff.
Prerequisite: Senior standing and permission of the department. Offered: Fall, Spring Credit: 1 to 3
Human Resource Management
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HRM 385 - Organizational Behavior 2016-2017 Catalog Year:
An exploration and analysis of the interaction between human beings in and with formal organizations. The in-depth approach to the complex relationships of organizational variables such as, perception, motivation and personality and environmental variables such as organizational leadership, climate, social factors and change.
Prerequisite: MGT 261 Offered: Fall, Spring, Summer Credit: 3 -
HRM 386 - Human Resource Management 2016-2017 Catalog Year:
An introduction to personnel management. Focus will be on introducing the student to the theories, practices, and problems encountered in securing, allocating, compensating, developing, and effectively using human resources in organizations.
Prerequisite: MGT 261 and minimum first semester junior standing, or instructor permission. Offered: Fall, Spring Credit: 3 -
HRM 458 - Human Resource Staffing 2016-2017 Catalog Year:
This course uses a theoretical and empirical framework for analyzing the major staffing activities of human resource planning, recruitment, selection and orientation. Study of relevant concepts, problems, methods, research, sensitivity to diverse workforce and legislation related to each of these activities will be incorporated in the course. Emphasis is directed to developing comprehensive analysis and decision-making skills.
Prerequisite: HRM 386 and minimum first semester junior standing, or instructor permission. Offered: Spring Credit: 3 -
HRM 459 - Labor Relations 2016-2017 Catalog Year:
The study of labor relations resulting in collective bargaining. An examination of the historical development of the labor movement and the structure of union organizations and federal agencies involved in collective bargaining. Union organizing, concerted activities, collective bargaining and contract administration will be addressed.
Prerequisite: Minimum first semester junior standing. Advisement Recommendation: Completion of Basic Skills Requirements and Knowledge Foundation courses. Offered: Spring Credit: 3 -
HRM 462 - Employment Law Employment 2016-2017 Catalog Year:
Law examines the relationship between public policy and current human resource management practices. Major emphasis is placed on developing an understanding of the content of personnel law, its enforcement, and its day to day application. Topics investigated will be selected from among the following: employment discrimination law, wage and salary legislation, state unemployment law, workers’ compensation law, privacy issues, employment-at-ill, and common-law employment issues.
Prerequisite: Minimum first semester junior standing. Offered: Fall, Spring Credit: 3 -
HRM 463 - Compensation Management 2016-2017 Catalog Year:
The development and maintenance of internally equitable and externally competitive wage and salary programs is studied. Major emphasis is given to the role compensation plays in attracting, retaining, and motivating employees. Topics investigated include compensation as an exchange process, motivation theory, public policy and its effect on compensation, job analysis and evaluation, pay structure determination, performance evaluation, incentives and incentive plans, economic and noneconomic forms of compensation, special issues of managerial compensation, and problems of compensation control.
Prerequisite: HRM 386 and minimum first semester junior standing, or instructor permission. Offered: Fall Credit: 3 -
HRM 464 - Senior Seminar in Human Resource Management 2016-2017 Catalog Year:
This course helps senior students in the Human Resource Management major integrate knowledge of human resource management acquired from previous HRM courses. Students learn how effective staffing, compensation, performance management, and other human resource functions impact organizational performance. The course provides an integrative experience that enables students to solve human resource management problems using multiple perspectives.
Prerequisite: HRM 385 and 386, minimum first semester senior standing, and a major in human resource management, or instructor permission. Offered: Spring Credit: 3
Management
Marketing
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MKT 250 - Marketing Principles 2016-2017 Catalog Year:
An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
Prerequisite: ECO 101 OR 120 and minimum second semester freshman standing. Offered: Fall, Spring Credit: 3 -
MKT 360 - Social Media Marketing 2016-2017 Catalog Year:
This course is designed to familiarize the undergraduate students with current and emerging social media marketing trends, concepts, issues, and applications. In order to develop an understanding of social media marketing, the course participant will have the opportunity to study social media marketing principles, foundations, theories, engagement, planning, monitoring, practices, and applications, and its associated legal, ethical, political, and social implications in the global marketplace.
Prerequisite: MKT 250 and minimum junior standing. Offered: Not on a regular basis Credit: 3 -
MKT 370 - Consumer Behavior 2016-2017 Catalog Year:
This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.
Prerequisite: MKT 250 and minimum first semester junior standing. Offered: Fall, Spring Credit: 3 -
MKT 375 - Marketing Research 2016-2017 Catalog Year:
This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems.
Note: The course will include an applied marketing research project. Prerequisite: MKT 250, MAT 158 and minimum first semester junior standing. Offered: Fall, Spring Credit: 3 -
MKT 378 - Sales Management 2016-2017 Catalog Year:
The selling process and the role of sales as a function of marketing are key factors in the development and implementation of a promotional strategy. These aspects of promotion will be studied from both theoretical and an experiential perspective, integrating the concepts of persuasion, motivation and time management. Selling to organizations and institutions rather than individual consumers is the major focus of this course.
Prerequisite: MKT 250 and minimum first semester junior standing. Offered: Fall Credit: 3 -
MKT 390 - Global Marketing 2016-2017 Catalog Year:
This course is designed to provide an exposure to the different cultural, socioeconomic, and legal environments in which international marketing decisions are made. It focuses on the development of relevant skills in planning, implementing, and controlling adaptive marketing strategies with the purpose of entering or expanding in foreign markets.
Prerequisite: MKT 250 and minimum first semester junior standing. Offered: Fall, Spring Credit: 3 -
MKT 395 - Electronic Marketing 2016-2017 Catalog Year:
This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.
Prerequisite: MKT 250 and minimum first semester junior standing. Offered: Fall, Spring, Summer Credit: 3 -
MKT 465 - Topics in Marketing 2016-2017 Catalog Year:
Selected topics in marketing. Topics may include: Sales Management, Marketing for Nonprofit Organizations, Industrial Marketing, Promotion Management, and others.
Note: This course may be repeated for credit. Prerequisite: MKT 250 and minimum first semester junior standing. Offered: Not on a regular basis Credit: 3 -
MKT 466 - Seminar in Marketing Management 2016-2017 Catalog Year:
In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.
Prerequisite: MKT 250 and minimum first semester senior standing. Offered: Spring Credit: 3 -
MKT 467 - Integrated Marketing Communications 2016-2017 Catalog Year:
This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.
Prerequisite: MKT 250 and minimum first semester senior standing. Offered: Fall, Spring Credit: 3
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