Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [Archived Catalog]

Marketing and Management


Sarfraz Mian, Chair
233 Rich Hall
315-312-2272
www.oswego.edu/mktmgt 
Directory of Professors  

The BS degrees in Business Administration, Human Resource Management, Marketing, and Management Sciences are offered through the Department of Marketing and Management. The BS in Business Administration is a general business degree, which gives students a background in general management, and the opportunity to focus their studies on a selected concentration. The BS degree programs in Human Resource Management and Marketing provide the student the opportunity to study these disciplines at the advanced level and to gain professional experiences in these fields. The BS in Management Science offers two specializations, Management Information Systems and Management Science/Operations. The department also offers minors in Business Administration and International Business.

The Marketing and Management Department cosponsors this interdisciplinary minor:

 

Programs

Major

Minor

Courses

Business

  • BUS 296 - Teaching Assistant in the School of Business


    2016-2017 Catalog Year:

    Students will work with a faculty member in the School of Business to become mentors and coaches for other students.  Activities will include developing materials for the class, doing demonstrations in class, leading discussions and review sessions, and working with individual students and teams on projects.

    Note: Variable credit 1 to 3.
    Prerequisite: Minimum of Sophomore standing. Completion of course (or its equivalent) for which the student will be a TA.  A minimum CGPA of 2.5. Prior to the start of the semester the student accepted as a TA must get NIH –Protecting Human Research Participants Certification. FERPA training/form.
    Offered: Fall, Spring
  • BUS 396 - Teaching Assistant in the School of Business


    2016-2017 Catalog Year:

    Students will work with a faculty member in the School of Business to become mentors and coaches for other students.  Activities will include developing materials for the class, doing demonstrations in class, leading discussions and review sessions, and working with individual students and teams on projects.

    Note: Completion of course (or its equivalent) for which the student will be a TA.  A minimum CGPA of 2.5. Prior to the start of the semester the student accepted as a TA must get NIH –Protecting Human Research Participants Certification. May be taken for 1 to 3 credits with a maximum of 9 total credits earned.
    Prerequisite: Minimum junior standing and Department permission required.
    Offered: Not on a regular basis.
  • BUS 498 - Management Internship


    2016-2017 Catalog Year:

    Practical experience in a job situation which is designed to meet specific learning objectives. Internship proposals must provide for field supervision and evaluation.  Available for 0 to 12 hours.

    Prerequisite: Permission of the department and a minimum GPA of 2.75.
    Offered: Fall, Spring, Summer
  • BUS 499 - Independent Study


    2016-2017 Catalog Year:

    Individual readings and research projects under the direct supervision of a member of the Business Administration staff.

    Prerequisite: Senior standing and permission of the department.
    Offered: Fall, Spring
    Credit: 1 to 3

Human Resource Management

  • HRM 385 - Organizational Behavior


    2016-2017 Catalog Year:

    An exploration and analysis of the interaction between human beings in and with formal organizations. The in-depth approach to the complex relationships of organizational variables such as, perception, motivation and personality and environmental variables such as organizational leadership, climate, social factors and change.

    Prerequisite: MGT 261
    Offered: Fall, Spring, Summer
    Credit: 3
  • HRM 386 - Human Resource Management


    2016-2017 Catalog Year:

    An introduction to personnel management. Focus will be on introducing the student to the theories, practices, and problems encountered in securing, allocating, compensating, developing, and effectively using human resources in organizations.

    Prerequisite: MGT 261 and minimum first semester junior standing, or instructor permission.
    Offered: Fall, Spring
    Credit: 3
  • HRM 458 - Human Resource Staffing


    2016-2017 Catalog Year:

    This course uses a theoretical and empirical framework for analyzing the major staffing activities of human resource planning, recruitment, selection and orientation. Study of relevant concepts, problems, methods, research, sensitivity to diverse workforce and legislation related to each of these activities will be incorporated in the course. Emphasis is directed to developing comprehensive analysis and decision-making skills.

    Prerequisite: HRM 386 and minimum first semester junior standing, or instructor permission.
    Offered: Spring
    Credit: 3
  • HRM 459 - Labor Relations


    2016-2017 Catalog Year:

    The study of labor relations resulting in collective bargaining. An examination of the historical development of the labor movement and the structure of union organizations and federal agencies involved in collective bargaining. Union organizing, concerted activities, collective bargaining and contract administration will be addressed.

    Prerequisite: Minimum first semester junior standing. Advisement Recommendation: Completion of Basic Skills Requirements and Knowledge Foundation courses.
    Offered: Spring
    Credit: 3
  • HRM 462 - Employment Law Employment


    2016-2017 Catalog Year:

    Law examines the relationship between public policy and current human resource management practices. Major emphasis is placed on developing an understanding of the content of personnel law, its enforcement, and its day to day application. Topics investigated will be selected from among the following: employment discrimination law, wage and salary legislation, state unemployment law, workers’ compensation law, privacy issues, employment-at-ill, and common-law employment issues.

    Prerequisite: Minimum first semester junior standing.
    Offered: Fall, Spring
    Credit: 3
  • HRM 463 - Compensation Management


    2016-2017 Catalog Year:

    The development and maintenance of internally equitable and externally competitive wage and salary programs is studied. Major emphasis is given to the role compensation plays in attracting, retaining, and motivating employees. Topics investigated include compensation as an exchange process, motivation theory, public policy and its effect on compensation, job analysis and evaluation, pay structure determination, performance evaluation, incentives and incentive plans, economic and noneconomic forms of compensation, special issues of managerial compensation, and problems of compensation control.

    Prerequisite: HRM 386 and minimum first semester junior standing, or instructor permission.
    Offered: Fall
    Credit: 3
  • HRM 464 - Senior Seminar in Human Resource Management


    2016-2017 Catalog Year:

    This course helps senior students in the Human Resource Management major integrate knowledge of human resource management acquired from previous HRM courses. Students learn how effective staffing, compensation, performance management, and other human resource functions impact organizational performance. The course provides an integrative experience that enables students to solve human resource management problems using multiple perspectives.

    Prerequisite: HRM 385 and 386, minimum first semester senior standing, and a major in human resource management, or instructor permission.
    Offered: Spring
    Credit: 3

Management

  • MGT 261 - Business Organization


    2016-2017 Catalog Year:

    A study of organizations and their management. Organizations will be explored as sociotechnical systems requiring different levels of managerial systems. Organization and management theories are used as foundations for an understanding and application of managerial practices to today’s dynamic and complex organizations.

    Prerequisite: Minimum second semester freshman standing.
    Offered: Fall, Spring, Summer
    Credit: 3
  • MGT 305 - Project Management


    2016-2017 Catalog Year:

    The purpose of this course is to provide students with the requisite skills to successfully implement a project. Students will learn how to plan, initiate, complete and evaluate a project. They will learn about balancing the constraints of scope, time and cost in completing the project.

    Prerequisite: MGT 261 and MAT 158 and upper division standing.
    Offered: Not on a regular basis
    Credit: 3
  • MGT 310 - Operations Management


    2016-2017 Catalog Year:

    An introduction to the problems and practices involved in manufacturing and service industry. Topics include production and operations strategies, facilities location and layout, production planning and scheduling, inventory management, and quality control.

    Prerequisite: MGT 261 and MAT 158
    Offered: Fall, Summer
    Credit: 3
  • MGT 350 - Entrepreneurship


    2016-2017 Catalog Year:

    This course will explore the challenges of modern entrepreneurship experienced in new venture creation, managing your own business, or leading corporate business renewal. It will review the core body of knowledge in entrepreneurship and new ventures. Emphasis will be placed on the integration of theoretical concepts with experiential knowledge.

    Prerequisite: MGT 261 and upper division standing, or instructor permission.
    Offered: Fall
    Credit: 3
  • MGT 395 - International Business


    2016-2017 Catalog Year:

    An examination of business opportunities and challenges associated with operating within the international arena. Special emphasis on competitive strategy and the international business environment, risk analysis, international financial markets, the multinational firm and technology transfer.

    Prerequisite: Minimum first semester junior standing and ECO 101 and 200 OR ECO 120 and MGT 261.
    Offered: Fall, Spring
    Credit: 3
  • MGT 410 - Management Science


    2016-2017 Catalog Year:

    Students in this course will learn quantitative techniques and supporting software to make management decision. Both deterministic and stochastic models will be taught to address different needs in real world decision making. The emphasis will be placed on formulation of management decision problems as appropriate mathematical models, and selection of management science techniques for the solution to the established models. Hands-on use of some computer software package is needed.

    Prerequisite: MAT 208
    Offered: Fall
    Credit: 3
  • MGT 415 - Decision Analysis


    2016-2017 Catalog Year:

    This course is an introduction of principles and methods of decision analysis, with an emphasis on the application of quantitative models to complex managerial decision- making problems with conflicting objectives, uncertainty, and risk, and involving noncooperative and competing decision makers. The goal is to provide students with the tools, techniques, and skills needed to represent complex real-world management problems using models that provide insight and understanding.

    Prerequisite: MAT 158, MAT 208 and MGT 310
    Offered: Not on a regular basis
    Credit: 3
  • MGT 425 - Supply Chain Management


    2016-2017 Catalog Year:

    This course provides an understanding in the design and management of a supply chain. It focuses on developing supply chain management strategy for managing flows of materials, information, and cash over integrated logistics networks. It emphasizes inventory-service level trade-offs, risk pooling, transportation, coordination, and information technology in supply chains.

    Note: Course is repeatable once for credit
    Prerequisite: MKT 250, MGT 261, MAT 158, and MAT 208.
    Offered: Spring
    Credit: 3
  • MGT 440 - The Management of Nonprofit Organizations


    2016-2017 Catalog Year:

    This course covers general principles associated with the management of nonprofit organizations. Special emphasis is placed on defining what a nonprofit organization is and how it differs from a profit-seeking organization in terms of various management functions including organizing, governance, legal and financial matters, performance and the effects of globalization.

    Prerequisite: MGT 261 and minimum junior standing.
    Offered: Not on a regular basis
    Credit: 3
  • MGT 444 - Topics in Management


    2016-2017 Catalog Year:

    Course description and prerequisite found on section notes.

    Offered: Not on a regular basis
    Credit: 1-3
  • MGT 460 - Leadership


    2016-2017 Catalog Year:

    This course provides students with a comprehensive understanding of leadership as a phenomenon and its impact on individuals, organizations, and society. Major theories of leadership will be examined and the impact of leadership on various internal and external organizational factors will be explored. Leadership traits, styles, development, behavior, power and influence, and communication will be stressed. The following intellectual issues will be covered in the course: the impact of leadership on ethics and corporate responsibility, cultural and gender differences in leadership style and values, and the influence of heredity and environment on leadership. Finally, the course will explore the dark side of leadership (leadership incompetence and derailment) and whether or not leadership makes a difference to societal and organizational outcomes.

    Prerequisite: MGT 261 and minimum first semester junior standing, or instructor permission.

    Advisement Recommendation: Completion of all Basic Skills requirements and Knowledge Foundation courses.
    Offered: Fall, Spring
    Credit: 3

  • MGT 468 - Change Management


    2016-2017 Catalog Year:

    This course examines organizational processes, structures and behaviors to provide students with a broad understanding of the forces facilitating and retarding organizational change. The focus on change provides students with the opportunity to increase the depth of their understanding of basic concepts learned in their earlier business education.

    Prerequisite: MGT 261 and upper division standing.
    Offered: Spring
    Credit: 3
  • MGT 469 - Cultural Environment of International Business


    2016-2017 Catalog Year:

    A study of physical and cultural environments as they relate to the management of International Organization/Multi-cultural Corporations. Emphasis is on cultural components—population, geography, religion, education, values, customs, languages, technology, and social organizations, and their effect on human attitudes, behavior motivation and leadership.

    Prerequisite: MGT 261 and minimum first semester junior standing, or instructor permission.
    Offered: Fall, Spring
    Credit: 3
  • MGT 475 - Global Business and Society


    2016-2017 Catalog Year:

    The purpose of this course is to investigate societal issues faced by global businesses and organizations today and in the future, and to explore strategies for business sustainability from economic, human resource, environmental, and social perspectives. The following intellectual issues will be covered in the course: ethics and corporate social responsibility, managing diversity and a multi-cultural work force, and environmental sustainability.

    Prerequisite: MGT 261 and minimum first semester junior standing.
    Offered: Fall
    Credit: 3
  • MGT 480 - Women in Management


    2016-2017 Catalog Year:

    The course explores socialization patterns as they relate to women in management. The topics explored include: the impact of gender, class, and race on relationships at work, workplace discrimination, and tolerance for women in management.

    Prerequisite: Minimum first semester junior standing
    Offered: Not on a regular basis
    Credit: 3
  • MGT 486 - Materials Management


    2016-2017 Catalog Year:

    An introduction to the process of the management of materials common to all economic organizations. The functions of purchasing, inventory and production control, traffic, warehousing, shipping and receiving, materials handling and related activities will be explored.

    Prerequisite: MKT 250 and MAT 208
    Offered: Not on a regular basis
    Credit: 3
  • MGT 494 - Seminar in Career Planning and Job Searching


    2016-2017 Catalog Year:

    Knowledge of self and the job market is important as students prepare for transition to the workforce. This course is designed to involve students in experiences related to successfully negotiating the process of seeking employment after graduation. Students will examine the fundamental aspects of careers in business, application for jobs, self-assessment, self-promotion and interviewing preparation.

    Prerequisite: Upper division standing.
    Offered: Fall, Spring
    Credit: 1
  • MGT 495 - Management Policy and Simulation


    2016-2017 Catalog Year:

    This course provides an interactive simulated business situation intended to present the participants with realistic decision making problems and management situations. All aspects of relevant business decision making are included in the simulated environment. In addition, case analysis is used to emphasize specific topics, in Management Policy.

    Prerequisite: MGT 261, MKT 250, FIN 325, ACC 202 and minimum first semester senior standing.
    Offered: Fall, Spring, Summer
    Credit: 3

Marketing

  • MKT 250 - Marketing Principles


    2016-2017 Catalog Year:

    An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.

    Prerequisite: ECO 101 OR 120 and minimum second semester freshman standing.
    Offered: Fall, Spring
    Credit: 3
  • MKT 360 - Social Media Marketing


    2016-2017 Catalog Year:

    This course is designed to familiarize the undergraduate students with current and emerging social media marketing trends, concepts, issues, and applications. In order to develop an understanding of social media marketing, the course participant will have the opportunity to study social media marketing principles, foundations, theories, engagement, planning, monitoring, practices, and applications, and its associated legal, ethical, political, and social implications in the global marketplace.

    Prerequisite: MKT 250 and minimum junior standing.
    Offered: Not on a regular basis
    Credit: 3
  • MKT 370 - Consumer Behavior


    2016-2017 Catalog Year:

    This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.

    Prerequisite: MKT 250 and minimum first semester junior standing.
    Offered: Fall, Spring
    Credit: 3
  • MKT 375 - Marketing Research


    2016-2017 Catalog Year:

    This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems.

    Note: The course will include an applied marketing research project.
    Prerequisite: MKT 250, MAT 158 and minimum first semester junior standing.
    Offered: Fall, Spring
    Credit: 3
  • MKT 378 - Sales Management


    2016-2017 Catalog Year:

    The selling process and the role of sales as a function of marketing are key factors in the development and implementation of a promotional strategy. These aspects of promotion will be studied from both theoretical and an experiential perspective, integrating the concepts of persuasion, motivation and time management. Selling to organizations and institutions rather than individual consumers is the major focus of this course.

    Prerequisite: MKT 250 and minimum first semester junior standing.
    Offered: Fall
    Credit: 3
  • MKT 390 - Global Marketing


    2016-2017 Catalog Year:

    This course is designed to provide an exposure to the different cultural, socioeconomic, and legal environments in which international marketing decisions are made. It focuses on the development of relevant skills in planning, implementing, and controlling adaptive marketing strategies with the purpose of entering or expanding in foreign markets.

    Prerequisite: MKT 250 and minimum first semester junior standing.
    Offered: Fall, Spring
    Credit: 3
  • MKT 395 - Electronic Marketing


    2016-2017 Catalog Year:

    This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

    Prerequisite: MKT 250 and minimum first semester junior standing.
    Offered: Fall, Spring, Summer
    Credit: 3
  • MKT 465 - Topics in Marketing


    2016-2017 Catalog Year:

    Selected topics in marketing. Topics may include: Sales Management, Marketing for Nonprofit Organizations, Industrial Marketing, Promotion Management, and others.

    Note: This course may be repeated for credit.
    Prerequisite: MKT 250 and minimum first semester junior standing.
    Offered: Not on a regular basis
    Credit: 3
  • MKT 466 - Seminar in Marketing Management


    2016-2017 Catalog Year:

    In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

    Prerequisite: MKT 250 and minimum first semester senior standing.
    Offered: Spring
    Credit: 3
  • MKT 467 - Integrated Marketing Communications


    2016-2017 Catalog Year:

    This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

    Prerequisite: MKT 250 and minimum first semester senior standing.
    Offered: Fall, Spring
    Credit: 3